What Business Owners Should Know If They Plan to Write a Book | Navanjun Grewal | Professional Overview

Navanjun Grewal
2 min readJul 20, 2023

For business owners, writing a book can be a powerful tool to establish thought leadership, share valuable insights, and elevate their brand. However, the process of writing a book while managing a company requires careful consideration and planning.

Set Clear Objectives

Before embarking on the writing journey, define the objectives and purpose of your book. Are you looking to share your expertise in your industry? Do you want to inspire others with your entrepreneurial journey? Understanding the purpose of your book will help you stay focused throughout the writing process and ensure that your message resonates with your target audience.

Create a Realistic Timeline

Writing a book is a time-consuming endeavor, and balancing it with running a business requires careful time management. Create a realistic timeline for your book project, taking into account your daily business responsibilities. Break down the writing process into manageable chunks and set aside dedicated writing sessions to make steady progress on your manuscript.

Delegate and Seek Support

As a business owner, you may not have the luxury of dedicating all your time to writing. Delegate non-essential tasks in your business to trusted team members to free up some of your time for writing. Additionally, consider seeking support from a writing coach, editor, or publishing service to guide you through the writing process and ensure the quality of your book.

Know Your Audience

Understanding your target audience is essential in crafting a book that resonates with readers. Consider the pain points, challenges, and interests of your audience, and tailor your book’s content accordingly. Speak directly to your readers’ needs and provide actionable insights that can benefit them in their personal or professional lives.

Maintain Authenticity

Authenticity is key to establishing credibility as an author and building a connection with readers. Share your own experiences, successes, and failures, as this vulnerability will humanize your book and make it more relatable. Avoid excessive self-promotion and focus on delivering valuable content that genuinely helps your readers.

Plan Your Book Marketing Strategy

Even before your book is completed, start planning your marketing strategy. Identify potential platforms for promoting your book, such as social media, speaking engagements, or guest appearances on podcasts. Leverage your existing business network to spread the word about your book and build anticipation for its release.

Writing a book as a business owner is a rewarding endeavor that can significantly elevate your brand and influence. Embrace the writing process as a valuable opportunity to share your expertise, inspire others, and leave a lasting impact on your readers. With thoughtful planning and dedication, your book can become a powerful asset in your entrepreneurial journey.

Originally published at https://navanjungrewal.com on July 20, 2023.



Navanjun Grewal

Navanjun Grewal is a plastic surgeon located in the heart of Beverly Hills, CA.